Cloud load balancing – What is it and what are its benefits?

Load balancing enhances web and application performance by intelligently distributing load to available servers. This process lets you accommodate high traffic and occasional spikes in traffic to your sites without affecting client experience or inviting downtime. While there are various load balancer deployment options, cloud load balancing is designed specifically for cloud environments. In addition, cloud computing enables storing and sharing large data over the network, making it easier for enterprises to opt for new hybrid and cloud-native solutions. So, let’s learn more about it.

What Is Cloud Load Balancing?

Cloud load balancing means splitting up and distributing the workload among different servers in a cloud setting. It’s a fully distributed, software-defined system that helps deliver content closest to the users’ system. Workload distribution enhances server throughput and decreases latency for users accessing resources on those servers.

Furthermore, cloud load balancing detects underload and overload in various nodes and distributes the incoming traffic accordingly. This way, you can avoid all sorts of overload-related problems like downtime, machine failure, power consumption, and more.

In a nutshell, it’s a process of distributing workloads to several computing resources to maximize availability and maintain performance.

One of the most significant advantages of cloud load balancing is its ability to host your application on multiple clouds across the globe to boost reliability. This means if one of the servers becomes unresponsive under any circumstance, the load balancer can direct the traffic to other hosts spread across various parts of the country or the globe.

How Do Load Balancers Work?

Load balancing is not limited to incoming traffic. It also extends to memory capacity, CPU load, and network load. It helps you detect the traffic, identify which server can host it, and divert it accordingly. The essential feature of load balancers is to ensure each system is equipped with the load it can realistically manage. Furthermore, it ensures the systems are neither exhausted nor underutilized. Finally, it helps to maintain the performance and availability, system firmness, and protection against system breakdowns.

Benefits of Cloud Load Balancing

Cloud balancing comes with advanced benefits that make it ideal for enterprises migrating their applications and resources to the cloud. Here are some of the benefits of cloud load balancing:


Spikes in traffic can overwhelm servers, causing issues like downtime. However, cloud load balancing effectively distributes it across various servers and networks. This is mainly helpful for eCommerce companies dealing with a huge number of traffics, especially on special occasions like Black Friday.

Enhanced availability & business continuity

When one of the servers fails or becomes unresponsive for any reason, the load shifts to another working server hub. This enables business continuity and availability of the site, even during peak times.


With the advent of cloud computing and the increased exchange of data and information over the web, enterprises must be equipped with the right machines to handle the load. Load balancers ensure each system runs on its best capability, and because it’s software-defined, it can also increase or decrease its capacity depending on the site’s load.


The comparatively lower cost of cloud balancers makes it an ideal choice. It helps them deliver content faster, be flexible while still being available at all times.


Cloud load balancing ensures distributing your site’s traffic to available servers effectively. It prevents downtime or machine breakdown issues while ensuring the applications are available to the client at all times. This article has talked about cloud load balancing and its benefits. If you have any questions about implementing or maintaining your own cloud load balancing solution, reach out to the sales!

Learn more about what load balancers are, along with their type and benefits, here.